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Long Fu Department Store is a local department store in Dongguan. Please note the signage that 'STORE' is missed.
This is the main entrance of Long Fu Department Store.
On the ground floor, it is a supermarket.
Merchandise display is quite different from that in Hong Kong, mainly because of more space in the mainland.
Hainan Banana @ RMB2.98 / catty
Some are imported fruits.
The cashiers
Escalator to the first floor.
Apparels
Shoes
For salesladies, basic salary is RMB2,000.
Merchandise assortment and display are quite peculiar in this local city in Guangdong, but such department store is particularly suitable for a small town, like Shiji. Even though a foreign famous department store is set up here, the market cannot support and the department store cannot survive. Once modernization comes to the third tier or fourth tier in the retail market, like Shiji, these photos become valuable record of typical local department store development in the mainland.
