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本帖最後由 cheungchunto 於 2023-11-9 22:19 編輯
Quite often, I don't understand why many people don't market their products?
Ask them what kind of marketing they have done? They say they are doing it, they have their own website, they have Facebook, some say they also have IG.
For them, marketing is consumption and expense. Before profits are made, it is best not to do marketing. Even if there is profit, it is best not to do marketing, because they can keep the limited money with themselves.
A friend told me that she had heard that if promotion is ineffective, you can change the design of your logo.
I heard it and immediately responded with regret. Logo design is in fact a product in marketing, and products include trademark and logo design.
In fact, too many people think that they can make a lot of money in the market just by having a product.
Some people even think that by putting their products on hktvmall and paying the membership fee (listing fee) of HK$18,000, they can have the largest online sales in Hong Kong and make a lot of money.
I just saw some products
i) There are products on hktvmall, but not a single item has been sold.
ii) Some of them have just sold a few, and I believe they are far, far away from the big sales they originally predicted.
iii) There was no marketing promotion one year ago, and there is also no marketing promotion one year later. I wonder what they are waiting for?
Some businessmen
1) product
If they buy a brand, they will design the brand, produce the product, and pay the patent tax.
2) place
Sales channels have been established, and products are sent out in large quantities to different stores, chain stores, or product display opportunities obtained in exchange for favors.
3) price
In terms of price, of course the higher the better, they can make the most money.
However, they are not a fuel-efficient lamp / stupid, nor will their price settings deviate too far from the market.
In fact, they can know what price they should set by looking at their competitors.
4) promotion
They thought (believed) they had their own web page, Facebook, and IG, so they did marketing.
I have asked some businessmen and they said that they are doing marketing and the products have been put on hktvmall.
Oh, putting products on hktvmall is place or distribution, a type of distribution, not promotion or marketing. According to this calculation, they don't know what marketing is. In the business world, there are countless such merchants.
Maybe they have never read marketing, or they have read marketing and have forgotten what 4P is, or they are busy with business every day in the business world and have forgotten marketing. This is understandable.
Some smart businessmen will ask, how much business will it bring to them if they do marketing? How clever they are.
/11 2023
If you want to learn more about marketing or do marketing, you can contact me.
whatsapp 852 90944391 (https://wa.me/85290944391?text=)
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