There are three main purposes of advertisements

ootamay

There are three main purposes of product advertisements: promotional advertisements, persuasive advertisements and reminder advertisements. Enterprises can determine one of these goals according to their own development plan.



1. Promotional advertising
The goal of a promotional advertisement is to tell customers about a product. This is a reportage advertisement, that is, to stimulate the initial demand of consumers by introducing the performance, usage, price, etc. of the product to consumers. In addition, advertising can also achieve the purpose of correcting consumers' wrong impressions of products, reducing customers' fear, and establishing the company's image.

2. Persuasive advertising
The purpose of persuasive advertising is to promote the formation of selective demand, that is, to purchase the company's products. Persuasion advertisements highlight the characteristics of the company's products, or establish a brand advantage by comparing with other brand products.

3. Reminder Ads
Some products have been sold in the market for many years. Although they have gained considerable popularity, manufacturers still need to launch reminder advertisements to remind buyers not to forget their products. This is a kind of memorandum advertisement, which is conducive to maintaining the image of the product in the minds of customers.

To choose an advertising target, you must first thoroughly analyze and understand the current market situation. Enterprises should choose different advertising targets according to the characteristics and life cycle of the product itself.
/02 2023

thermostat

These are also what I learned in the university.
Thanks.