If you don't believe in marketing, it's hard to improve your business

ootamay

If you don't believe in marketing, it's hard to improve your business

Many companies are small or medium-sized companies, and the market is volatile and unknown, and everything that can be saved should be saved. Therefore, all the fees are exempted, including marketing fees.
Furthermore, many people are not from a marketing background and have never read about marketing. As the second generation, they have accepted their father's business and must continue. Every day is to look at production and sales, and other things are not his expertise, and they are put to the end, that is, they are ignored.

Therefore, many bosses look at the sales figures every day, as long as it is not too bad and there is profit to be made, that's fine. In this epidemic situation, if they are not making a loss, it is already very outstanding. The bosses are better not to make any new investment, and marketing is, therefore, the last item to be taken care of.
If you don't believe in marketing, it is difficult for businesses to grow? Because if there is no marketing, the market does not know your products at all. Even if customers want to search online, they cannot find your products and related user experience. However, many bosses simply do not have the wisdom to recognize this clearly until the company goes bankrupt, they still don't know why they died like this.

To have more profit, you have to pay beforehand. Paying money is that you can have advertisements (newspapers, magazines, TV, online), do content marketing (distribute relevant information about your products online, let the public know the benefits of such products, and do not sell your own brand. Hope in the future, when customers need your products, they will think of your brand), and do special promotion (the special promotion helps you build momentum for your products so that the public thinks that your products really have so many good comments). Finally, it is to make interview videos, to be interviewed about the boss and the company's products, so that customers can better understand the boss and give customers a positive impression of the company.

Only in this way can the company's business have a breakthrough and continue to move up.
Look at many big companies and multinational corporations, they advertise and market throughout the year. If not, do they have a problem with their brains?
/ 07 2022