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What is the secret for selling Yubari melon at 45,000 US dollars (5 million yen)

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發表於 2023-3-14 14:37:09 | 顯示全部樓層 |閱讀模式
Why in 2019, the Yubari melon, Hokkaido, Japan sold for 45,000 US dollars (5 million yen), what is the secret?

Originally Japanese melons were not planted on the ground, but on a special soil bed, separated from the land, and could be planted and harvested throughout the year, including summer and winter, and the taste was equally good. Each melon needs 100 days to grow, and the growth environment is constant temperature.
Each melon is divided into four grades according to its shape and sugar content. Only one-thousandth melon is the top. When they bloom and bear fruit, they keep a few of the best and sacrifice the others. After that, only the one with the most beautiful appearance will be left, and the others cannot be kept. Each melon tree only grows one melon, and all nutrients are supplied to the only melon. In this way, the taste and appearance of melons are the best, top-notch, and they are wrapped in white paper for protection.
In terms of price, it depends on the size of the melon and whether the texture is beautiful. Weather changes can have a big impact on melons, www.isletforum.com How much water you water, etc., are the hardest parts to control. That's why melons are so expensive. At this time, the melon is like an artwork.

But after the net pattern is formed, each melon needs to be massaged and rubbed by hand to make the melon look more beautiful. Each melon is taken care of by the farmers. It's just that the wrong amount of water is added, and a melon will be ruined. Every step must be done well, including moisture, sunlight and temperature. Each melon is like a farmer's child.
In Japan, melons are not regarded as fruits, but valuable items, which are good gifts. The place where the fruit is sold is not an ordinary fruit shop, but an expensive fruit shop in Tokyo, and the brand and label of the fruit are displayed.
Cooperatives will try their best to maintain a high price and high quality of melons, and not to dump them at low prices. Of course, each melon is very delicious, the taste is very balanced and harmonious, perfectly juicy and sweet.
In Japan, there is a big market for melons, and consumers are willing to pay a high price for them, because consumers know how much effort and manpower and material resources it takes to grow a honeydew melon. Even the final packaging is almost perfect, packed in a cardboard box, pasted with exquisite stickers and wrapped with ribbons, because a high price means high quality.
The annual melon auction is the time to create expensive honeydew melons. This kind of marketing has invisibly boosted the image and price of melons, and produced netted  melons worth 45,000 US dollars each.
/2023

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