On Hennessy Road in Wan Chai, near the exit of Wan Chai Station, I saw two roadside promotional vehicles with three or four young people working as promoters beside the vehicles. These young people like to be promoters very much, maybe they are fresh, or they are college students, so they can absorb some experience.
The brands being promoted include HSBC and customsyes. It turns out that these brands like this kind of promotion. Of course, different promotional activities can reach potential customers at different levels. HSBC and customsyes know how to play the game. Or, another way of saying it is that brands that have already established a market position are more willing to spend a little more money on marketing to consolidate their market position.
/01 2023