Shin Ramen (신라면), also known as spicy noodles

cheungchunto

Shin Ramen (신라면), also known as spicy noodles, is an instant noodle brand launched by the Korean food manufacturer Nongshim in 1986, and entered the Chinese market for the first time in 1999. It has been sold to more than 100 countries and regions around the world. Shin Ramen is also the best-selling instant noodle in Korea.
Known for its spicy taste, Shin Ramen is currently available in two flavors: Original Shin Ramen, and Black Shin Ramen which was launched in 2011.

Marketing
Nongshim uses "사나이 울리는 신라면" as a marketing strategy (Roman characters: Sanai Ullineun Shin Ramyun. It means Shin Ramen that makes a man cry.) Sanai (Hangul: 사나이) is used to describe a man with masculinity.

Most of the commercials for Shin Ramen feature well-known male entertainers, and the scene is often of enjoying Shin Ramen with his family. The advertisement focuses on showing family harmony, being close to the lives of Koreans and being close to the hearts of the people. Psy, known for his "Gangnam Style," and South Korean soccer player Park Ji-sung also starred in Shin Ramen commercials.
(https://zh.wikipedia.org/zh-tw/%E8%BE%9B%E6%8B%89%E9%9D%A2)

Shin Ramen can stand out among the ramen (instant noodles, doll noodles) all over the world. Of course, the product quality is outstanding, and it is constantly loved by consumers.
Its noodles are springy, very tasty, and the spicy soup powder is a perfect combination, which is irresistible.
Why can't other countries imitate Shin Ramen? The cost is too expensive, and it may not be successful.
I tried the super deluxe version of Shin Ramen with enoki mushrooms and salmon steak and it was very delicious. If you have time and mood, you can make your own favorite deluxe version of Shin Ramen.
/12 2022