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Many people do not understand what marketing is? They think that marketing is useless.
Don't know what marketing is? Don't know how to use/do marketing? They don't know what are the consequences of doing marketing? They just know that if there is no money return immediately, so they feel that it is useless and don't want to waste time on marketing.
In their eyes, they can only ask, how much business can you bring to me? How many people on your site saw my posts. I wouldn't believe you if you didn't have actual numbers. They will ask again, can you confirm how much marketing expenses they spend and how much business they can get correspondingly? Basically, even if you are the boss, you still cannot confirm how much business you will do this year, or how you will rescue a company it is going to die.
But they don't ask how much business will the sales team bring in? Because in many cases, the boss leads the sales team. When the business is not as expected, the boss will not blame the sales team but will explain that it is because of the poor market trend. Why is there such an unfair view of sales and marketing?
In the online world, it's hard to predict, and a trivial marketing visit can bring you some unexpected customers.
Many people sell the figures on their fb, ig, twitter, how many likes they have, how many groups they join or create, how many people are in the group, how many people are the core members, etc., but among these likes, how many are your potential customers and how many are your real customers?
However, some people are not necessarily followers of your fb, ig, etc. When they need it, they will look for it on the internet, and as soon as they find your products, they can immediately become your customers.
This is the difference between doing and not doing marketing.
/ 07 2022
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