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Many people do not understand what marketing is? Think that marketing is useless

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論壇元老

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發表於 2022-7-8 14:12:24 | 顯示全部樓層 |閱讀模式
Many people do not understand what marketing is? They think that marketing is useless.
Don't know what marketing is? Don't know how to use/do marketing? They don't know what are the consequences of doing marketing? They just know that if there is no money return immediately, so they feel that it is useless and don't want to waste time on marketing.
In their eyes, they can only ask, how much business can you bring to me? How many people on your site saw my posts. I wouldn't believe you if you didn't have actual numbers. They will ask again, can you confirm how much marketing expenses they spend and how much business they can get correspondingly? Basically, even if you are the boss, you still cannot confirm how much business you will do this year, or how you will rescue a company it is going to die.
But they don't ask how much business will the sales team bring in? Because in many cases, the boss leads the sales team. When the business is not as expected, the boss will not blame the sales team but will explain that it is because of the poor market trend. Why is there such an unfair view of sales and marketing?


In the online world, it's hard to predict, and a trivial marketing visit can bring you some unexpected customers.
Many people sell the figures on their fb, ig, twitter, how many likes they have, how many groups they join or create, how many people are in the group, how many people are the core members, etc., but among these likes, how many are your potential customers and how many are your real customers?
However, some people are not necessarily followers of your fb, ig, etc. When they need it, they will look for it on the internet, and as soon as they find your products, they can immediately become your customers.
This is the difference between doing and not doing marketing.
/ 07 2022

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發表於 2022-8-19 08:29:16 | 顯示全部樓層
I guess quite a lot of them are bosses of small to medium enterprises. Their budget is not unlimited. They prefer to use the money on their so-called most important areas. They will then lose and forfeit the chance of earning more at the same time without increasing their total capital. Of course, they will not accept and follow. They think that they have been doing business in the business world, they know much more than you, they know how to do business, and there is no need for you to teach them.

If you do not have the marketing sense to do marketing in the initial stage, it is not easy for you to change in the course of your working life in your business, unless you become an employee and you are forced to do by the management.

For so many global famous brand names, they have a very important department or division, Marketing Division. If marketing is only a money-spending department and does not have any contribution to increase the sales of a company, why do they set up this marketing division? Are they stupid? Are they crazy?
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